01Week
⛺ CAMP IS UNDERWAY FOR 2026 · SEE YOU NEXT SUMMER ⛺
Heart, Soul & Hustle Presents6 Weeks.
6 Weeks.
Your First (or Next) 25 Members.
What if there was a Summer Camp for business owners ready to launch (or reignite the flame of) their membership? Well — as of today, there is. Over 6 weeks we'll cover everything front to back to refine your messaging, bring in your first 25 members, and get you on the road to recurring revenue.
Camp is underway — see you next summer!
Membership
Summer Camp
If you're reading this, you probably think there's a lot S'more you could be doing if you had a steady stream of baseline revenue rolling into your business each month — via a membership.
I talk to course creators every day who ask me "How did you start your membership and grow it?"But underneath that, they're really asking…
How do I get more predictable sales and revenue in the biz?
"
What if no one joins my membership?
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What do I create every month for my members?
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How do I keep and manage the members I bring in?
It's easy to feel lost in the woods.
Good news — I can help.
The Destination
Let's look ahead to the destination of our hike together…
Rather than continuing to feel lost in the woods, I'm giving you a map, a compass, and even jumping in as your guide. Modest audience (400–500+), a clear plan, and the intention to do this — that's all you need.
- 01
Have a clear picture of what your membership looks like, how it's structured, and be ready to launch in just over a month.
- 02
Run a promotion filled with eager members-to-be excited to jump into your program the moment doors open.
- 03
Understand the fundamentals of getting people in — and walk away with your first 25+ paying members.
- 04
Finish the 6 weeks with your membership up, running, and recurring revenue in the bag.
The Trail We'll Take
The Program Outline
Each Monday starting June 15th, content drops into your camp portal. Pair that with a live support call each week + a private Facebook community, and you're set up for support to win.
Learn the core strategy, choose your membership type, and map out the entire launch in weeks, not months.
02Week
Build Your Teaser Campaign
Roll out the teaser, set the metrics, and start filling your waitlist with future founding members.
03Week
Audience Engaged + Email Drops
Rubber meets the road. Begin emailing your audience and stoking excitement for the doors opening soon.
04Week
Rolling Out Membership Content
Build the foundation new members land on — the key to first-month delight and long-term retention.
05Week
Opening the Doors, Part I
Some training, but mostly action — getting your first members in with direct support from me.
06Week
Opening the Doors, Part II
Keep the momentum going. Close out the camp at 25+ members with hands-on coaching support.
The Weekly Rhythm
How the Program Runs
The program starts June 15th with a kick-off call at 11am ET to get you oriented into camp and excited to get started.
From there each week…
Monday Content Drop
Monday at 11am ET you'll have a content drop into a member's portal. So you can learn the content for the week and start taking BIG steps towards starting or growing your membership.
Live Support Call
Later in the week (at various times for variety and time zones) we'll host a supplemental live call with time for Q&A. These calls will help you take ongoing action and add extra accountability.
Camp Facebook Group
Between calls you'll have access to a Facebook Group to post questions, connect with me, and get feedback!
At the end of 6 weeks…
You'll have the plan, the assets, and content to LAUNCH your membership. Yes — this includes email templates, ad samples, copy flows and more!
In short: we're gonna help you make the plan, understand the process, and make the "stuff" to actually get launched in 6 weeks.
— Judith GatonCreator, Modern Charm School
From a Camper
"We brought in 80 new members at $77/month and they're LOVING it. The best part?
The copy was so genuine that I felt comfortable putting it in my own voice — never skeevy, never scammy. If you're on the fence… seriously, the value is there.
After 6 Weeks at CampA growing membership. A clear structure.
A growing membership. A clear structure.
Paying members on the books.
You'll have the foundations built to start every month with projected revenue — instead of staring at zero.
14-Day Refund
No questions asked, after the program kicks off.
10+ Years In Business
And 12,500+ happy customers served.
Live & Interactive
6 weeks of live calls, coaching, and Facebook community support.
Waitlister Exclusive
Plus 2 Epic Bonuses
Bonus #1
Membership Affiliate Success
Discover how we set up our affiliate program and get current members excited to invite their friends and audiences into the membership.
Bonus #2
Retargeting Ad Secrets
When you're ready to bring in your first 25 members, we'll show you how to set up a simple, low-cost ad that gets them inside and excited to buy.
Camp is Underway.
See You Next Summer!
Our 2026 session is in full swing. Be the first to know when doors open for next year's camp.
Questions Around the Campfire
Frequently Asked Questions
01.Do I get instant access to the program?+
The program starts June 15th when the first videos drop. The course is "dripped" because we work through each week together in real time.
02.Will this work if I have ZERO audience?+
Not really. While you could use it from zero, I recommend an email list of around 500 and at least a rough idea of what you want your membership to cover.
03.Will I need to run ads?+
Two ad types are taught (waitlist + retargeting) if you want to amplify results. You don't have to run them, but I'd recommend a $200–300 total budget if you do.
04.Is there a refund policy?+
14 days, no questions asked. When the program starts June 15th you'll get the first week of content, giving you time to review and decide.
05.How much do I need to budget?+
Three things: a landing page / email tool, a membership hosting platform (Kajabi, Membership.io, etc.), and ~$200 for ads. Costs vary based on what you already have.
06.What do I need to have ready?+
Just your membership idea and the willingness to take action each week. We'll handle the rest together.
07.Will there be s'mores and campfires?+
Virtually only ;)
08.Where can I ask another question?+
Email support@heartsoulhustle.com — or if we're online, look for the chat box in the bottom right corner of the screen.